https://www.billyfrierson.com/clips daily 1.0 2018-08-08 https://static1.squarespace.com/static/5b68722b45776e6b07ea7f7e/t/5b68a291758d46cbe65e4a50/1533584646916/Gio-Issue2-TokyoRecordBar.jpg the clips Gio Journal, July 2018 issue: Tokyo Record Bar review by Billy Frierson https://static1.squarespace.com/static/5b68722b45776e6b07ea7f7e/t/5b68e155f950b7dc20e3e11d/1533600099344/Screen+Shot+2018-08-06+at+8.00.08+PM.png the clips https://static1.squarespace.com/static/5b68722b45776e6b07ea7f7e/t/5b68e1ab8a922d4579cf2e9e/1533600191008/Screen+Shot+2018-08-06+at+7.53.26+PM.png the clips https://static1.squarespace.com/static/5b68722b45776e6b07ea7f7e/t/5b68c2fd70a6add62b01211a/1533592514250/Screen+Shot+2018-08-06+at+5.49.00+PM.png the clips https://static1.squarespace.com/static/5b68722b45776e6b07ea7f7e/t/5b68d706f950b7dc20e221b2/1533597479816/ the clips https://static1.squarespace.com/static/5b68722b45776e6b07ea7f7e/t/5b68e19ef950b7dc20e3ee07/1533600170265/Screen+Shot+2018-08-06+at+7.54.30+PM.png the clips https://static1.squarespace.com/static/5b68722b45776e6b07ea7f7e/t/5b68d8326d2a73cbec2ae112/1533597774276/Screen+Shot+2018-08-06+at+7.16.09+PM.png the clips https://static1.squarespace.com/static/5b68722b45776e6b07ea7f7e/t/5b68c2ba575d1f99a6030fb6/1533592504339/Screen+Shot+2018-08-06+at+5.48.26+PM.png the clips https://static1.squarespace.com/static/5b68722b45776e6b07ea7f7e/t/5b68e16288251b17e77043fd/1533600110919/ the clips https://static1.squarespace.com/static/5b68722b45776e6b07ea7f7e/t/5b68d81c88251b17e76eb1bc/1533597733429/ the clips https://www.billyfrierson.com/bio daily 0.75 2018-08-07 https://static1.squarespace.com/static/5b68722b45776e6b07ea7f7e/t/5b688dd4758d46444aa8b46e/1533600769653/Billy+Headshot.jpg bio https://www.billyfrierson.com/resume daily 0.75 2018-08-07 https://static1.squarespace.com/static/5b68722b45776e6b07ea7f7e/t/5b69042a03ce6404fb6aa3db/1533609016570/billy-frierson_resume_8.6.2018.jpg resume https://www.billyfrierson.com/ux-work daily 0.75 2018-08-22 https://static1.squarespace.com/static/5b68722b45776e6b07ea7f7e/t/5b7c1d131ae6cfc624e8a242/1534860639568/ ux work >>LET THEM KNOW WHAT TO EXPECT A high-level overview of the application process goes a long way toward orienting the user to the task they're about to undertake. As always, let them know what's ahead of them, and what they'll need along the way. https://static1.squarespace.com/static/5b68722b45776e6b07ea7f7e/t/5b7c1d22758d462beadcf4f8/1534860744083/Screen+Shot+2018-08-21+at+9.58.31+AM.png ux work >>BREAK IT DOWN Information should be presented in a sequentially logical way for the user to seamlessly complete. When an item can be interpreted as unclear, a tooltip with clarifying or edifying help text can make a world of difference. Always break it down for the user where you can. https://static1.squarespace.com/static/5b68722b45776e6b07ea7f7e/t/5b7b70f121c67c90e00e0c64/1534823084386/Collections+entry1.png ux work >> PREPARE THE USER If you want users to complete your flow, equip them with the knowledge they need to do so from the onset. Speaking clearly and plainly always helps, too. https://static1.squarespace.com/static/5b68722b45776e6b07ea7f7e/t/5b7dc739575d1f0d1b069668/1534969693438/Collections+clean+copy.jpg ux work >>WRITE THE UX YOU'D LIKE TO SEE Empathetic content strategy is choosing to tell the user "What are you experiencing?" rather than "What is the reason for your account delinquency?" How you frame the experience with your copy can greatly impact how the user approaches it, and increase the ultimate completion rate. https://static1.squarespace.com/static/5b68722b45776e6b07ea7f7e/t/5b7b865b575d1f429a20356b/1534860803043/Screen+Shot+2018-08-20+at+11.25.15+PM.png ux work >>SAY WHAT YOU MEAN This page presented a tricky problem: What to call the "beneficial owners" of a business -- a group that ranges from owners to senior managers to voting board members. "Beneficial owners" is a banking term, so is less than ideal for average users. What prevailed? My common, direct suggestion: "Business decision makers." Sometimes the best content is the most plain-spoken. https://static1.squarespace.com/static/5b68722b45776e6b07ea7f7e/t/5b7b789a70a6ad69e17a4389/1534823160337/Screen+Shot+2018-08-08+at+10.01.25+AM.png ux work >> TURN NEGATIVES INTO POSITIVES I took esoteric product plan descriptions, stripped them down to the essentials, and translated them for the everyday user. Most importantly, instead of focusing on the negatives of a debt scenario, I took the payment plan details I was given by my product partners and turned them positive, highlighting what the user has to gain from repayment. Here's an example: